The views and opinions expressed in O'Keefe's Briefs(tm) are not necessarily those of The Management. In fact, they are very likely not even the views and opinions of the writer, the typeface designer, god or the President of the United States. You would be hard-pressed to find anyone who shares the extraordinary worldview expressed below, and should you, run. Far and fast. The Management would also like to point out that any references or similarities to any persons living, dead, or undead are entirely coincidental since we all know there are no such things as zombies anyhow.

Saturday, November 14, 2015

But Not Like Like

As someone who has spent up to a half an hour pouring over a thesaurus looking for a word with exactly the right flavor, I am astounded at the heavy lifting Facebook's "Like" button accomplishes1.

I'm sure I'm not the first person to notice or even write about the versatility of the ubiquitous little 'thumbs-up.' It can mean anything from "Hey there, hot stuff!" to "Well, that is one darn cute kiddo you got there." to "I agree" or even "I AGREE!" to a conveyance of empathy or sympathy or outrage to "This meme made me laugh." All that, and more, and all with a click of the mouse.

Look down below this post. There are -essentially- four flavors of 'Like2' for you to choose from. I can't say whether or not this is better for literacy or worse, or if it's just merely another phase of communication produced by the accelerated world of digital life. Is it a fad? Maybe. Maybe not.

But I gotta say, I like it.

1 - Originally I had typed "pulls off," but I knew that didn't feel right.
2 - Feel free to click one, and let me know you love me. I also accept cash provided the bills are in small denominations with non-sequential serial numbers.

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